What Exactly Is the Trailer Asking Us to Buy? Some trailers sell a story. Some sell a world. Some sell a mystery. Some sell an emotion. And some sell a star. Within seconds of the official trailer for Toxic: A Fairytale for Grown-Ups, there is little ambiguity about the gravitational center of the experience being marketed. Yash. Not merely Yash the actor. But "Rocking Star Yash"—the larger-than-life screen persona.