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The Producer’s Greatest Risk Is Not Budget. It’s Story.
And the most important decision in filmmaking is which story gets made.
The future of Indian cinema will not be decided by how many films we make every year.
It will be decided by which films we choose to make.
It will be decided by the day producers begin to treat greenlighting not as a formality, not as a gamble, not as a star-driven decision, but as the most important creative and financial decision in the entire filmmaking process.

iJOT Consulting
Apr 312 min read


The Art of Story Idea Generation: A Step-by-Step Guide
In the vast landscape of storytelling, the journey often begins with a single spark of inspiration – a story idea with purpose

iJOT Consulting
Mar 5, 20243 min read
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