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The Producer’s Greatest Risk Is Not Budget. It’s Story.
And the most important decision in filmmaking is which story gets made.
The future of Indian cinema will not be decided by how many films we make every year.
It will be decided by which films we choose to make.
It will be decided by the day producers begin to treat greenlighting not as a formality, not as a gamble, not as a star-driven decision, but as the most important creative and financial decision in the entire filmmaking process.

iJOT Consulting
Apr 312 min read


Reimagining the Hindi Film Industry: A Blueprint for Revival
Revive Bollywood and transform it from a faltering industry into a beacon of cinematic excellence, with a bold and urgent approach.

iJOT Consulting
Aug 31, 20249 min read
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