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  • Writer's pictureSajeev Varghese

Shifting the Spotlight in the Indian Film Industry

Updated: Apr 5

In the vibrant tapestry of the Indian film industry, megastars have long been revered as the driving force behind box-office success and cultural influence. However, amidst the glitz and glamour of star power, a fundamental truth remains overlooked – the essential role of story and storytelling craft in shaping the cinematic landscape. In this article, we delve into the phenomenon of megastar worship in the Indian film industry and the pressing need to reevaluate priorities to prioritize storytelling excellence.

The Cult of Megastars:

In the Indian film industry, megastars command unparalleled adulation and influence, with fan followings that border on fanaticism. From larger-than-life personas to blockbuster performances, these icons have transcended the confines of cinema to become cultural phenomena, shaping trends, tastes, and aspirations. However, the cult of megastars often eclipses the importance of storytelling craft, leading to a disproportionate focus on star power over narrative substance.

The Neglect of Story and Storytelling Craft:

While megastars may draw audiences to theaters, it is the quality of storytelling and craftsmanship that determines the lasting impact of a film. Unfortunately, in the pursuit of star-driven spectacle, the intricacies of storytelling – including plot coherence, character development, thematic depth, and emotional resonance – often take a backseat. As a result, many Indian films prioritize style over substance, sacrificing narrative integrity for the sake of star appeal.

Reimagining Priorities:

To revitalize the Indian film industry and elevate its global stature, there is an urgent need to reevaluate priorities and reorient focus towards storytelling excellence. Rather than relying solely on the charisma of megastars, filmmakers must invest in nurturing talent, fostering creativity, and championing innovative narratives that resonate with diverse audiences. By placing a renewed emphasis on story and storytelling craft, Indian cinema can reclaim its position as a beacon of artistic expression and cultural relevance. Every stakeholder within the value creation chain, including the Studio, Producer, Director, Scriptwriter, Actor, Cinematography, Editor, Production Designer, Sound Designer, etc., must adopt a "Story-first" mindset and build their competency in that space for success.

Celebrating Storytelling Mastery:

In a landscape dominated by megastar-driven blockbusters, there exists a wealth of untapped potential in showcasing the artistry and brilliance of storytellers who prioritize narrative integrity and craftsmanship. From indie gems to regional cinema, there are countless examples of films that defy convention and captivate audiences with their storytelling prowess. By celebrating and amplifying these voices, the Indian film industry can foster a culture of storytelling excellence that transcends the allure of stardom.

Empowering New Voices:

As the Indian film industry continues to evolve, there is an unprecedented opportunity to amplify the voices of emerging filmmakers who are committed to pushing the boundaries of storytelling craft. By providing platforms, resources, and support for good storytellers from diverse backgrounds and perspectives, the industry can cultivate a rich tapestry of narratives that reflect the complexity and diversity of Indian society. In doing so, it can pave the way for a new era of cinematic excellence that places storytelling at its core.


In a world captivated by megastars and dazzling blockbusters, it's easy to overlook the true heart of cinema: storytelling craftsmanship. By prioritizing narrative mastery, celebrating diverse voices, and fostering a culture of innovation, the Indian film industry can carve a path toward a future where storytelling reigns supreme. Embracing the "Story-first" mindset is key. Let's redirect the spotlight from stars to storytelling brilliance, igniting a new golden age of Indian cinema. Join us on this journey to unlock the power of storytelling craft and shape the cinematic landscape of tomorrow!

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