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📉 Why the Indian Audience Is Evolving—But Indian Filmmaking Hasn’t Caught Up

  • Writer: Sajeev Varghese
    Sajeev Varghese
  • 7 days ago
  • 6 min read
Indian Filmmakers at Crossroads
Indian Filmmakers at Crossroads

🎬 From Local to Global—Why the Future of Indian Cinema Must Speak the World’s Language


For decades, Indian cinema—especially Bollywood—has thrived on its regional color, song-drenched emotions, and larger-than-life heroes. But the world has changed. And so has India. With over 450 million English speakers and a middle class that binge-watches global cinema on streaming platforms, today’s Indian audience is no longer satisfied with recycled tropes, loud spectacles, or empty stardom. They crave meaning, relevance, and excellence—and they’re finding it more often in films from Korea, Hollywood, or even Kerala than in Hindi blockbusters from Mumbai.


The question is no longer whether India can produce world-class cinema. It already has. The question is: can Indian filmmakers now rise to tell Indian stories in English, in a way that transcends borders and resonates globally?


The answer lies in recognizing our shared humanity. Stories rooted in Indian soil but told in the global tongue—like Gandhi or Slumdog Millionaire—have had an unparalleled global impact. Compare that to films like Chhava, which may resonate locally but struggle to travel. In today’s world, cinema that’s emotionally honest, intellectually compelling, and culturally accessible wins hearts across continents.


This is the moment for Indian cinema to think bigger, reach further, and craft deeper. Not by abandoning its roots—but by uprooting the gatekeeping, formula-driven system that has long held it back. If we want the world to listen, we must start speaking in a voice it understands—in a language that connects, not confines.

The next cinematic revolution out of India won’t just be about what we say—it’ll be about how we say it.


Let’s get to it. 🎥🔥


📺 The Streaming Effect: India’s Storytelling Renaissance Happened Outside Theatres


Streaming didn’t just provide content—it rewired viewer expectations. Platforms like Netflix, Prime Video, and SonyLIV introduced Indian audiences to:


• Tight, layered writing (Delhi Crime, Rocket Boys)

• Global storytelling formats (Money Heist, The Crown, Breaking Bad)

• Complex characters and genre-bending narratives (Sacred Games, Paatal Lok, Kohrra)


For the first time, regional stories and indie cinema reached living rooms in Gurgaon, Guwahati, and Guntur alike. We started craving texture over tone-deafness, nuance over noise, and relatability over recycled drama.


🎭 The Cultural Shift: No One’s Clapping for Lazy Anymore


Today’s 20- to 40-something urban viewers have grown up on Pixar, Nolan, Tarantino, K-dramas, and Malayalam cinema. They’ve seen what thoughtful filmmaking can do—and they won’t settle for:


❌ 3-hour bloated epics with paper-thin plots

❌ Hero worship disguised as storytelling

❌ Dialogue-baazi that doesn’t serve character

❌ Remakes with none of the original’s emotional truth

❌ VFX-heavy spectacles that lack soul


Audiences are watching Capernaum from Lebanon and Minari from Korea and asking—why not here? Why not now?


🧠 The Literacy Leap: Entertainment Is Now Educated


The new Indian viewer understands visual language, pacing, arcs, symbolism, and genre expectations.

They can spot plot holes.

They can sniff out weak screenplays.

They don’t need a song every 20 minutes to stay interested.

They can tell when a story is written to manipulate, not to move.

They’re literate in cinema.

But the system making cinema hasn’t done its homework.


🌍 From Local to Global: How Indian Cinema Can Speak the World’s Language


India is more ready than ever for Indian stories told in English—not just because of growing fluency, but because of a cultural and cinematic awakening. With over 450 million English-speaking Indians today, and an aspirational middle class consuming global content daily on OTT platforms, the landscape has fundamentally shifted. This audience has watched The Crown, Oppenheimer, Succession, and Minari—and they now expect the same narrative rigor, emotional depth, and storytelling craft from homegrown cinema. English isn't just a language anymore; it's a cinematic passport to global relevance. Telling Indian stories in English doesn’t dilute authenticity—it amplifies accessibility, emotional resonance, and the power of our narratives to reach a wider, global audience. The time to step onto that stage is now.


Making Of OPPENHEIMER (2023) - Best Of Behind The Scenes & Set Visit With Christopher Nolan | UPI

Expanding India’s cinematic voice in English also unlocks a far greater reward—shared humanity. When we tell stories rooted in Indian experience but framed in universally relatable themes, we transcend geography and resonate across borders. A story like Gandhi, told with global narrative clarity and emotional depth, becomes a world event—not just an Indian film. Compare that with Chhava—a visually grand but culturally siloed narrative that struggles to connect beyond regional audiences. Relevance limited to a subset of Indians may bring domestic box office noise, but global storytelling anchored in emotional truth brings legacy. Capitalizing on our shared human experience—love, identity, injustice, redemption—gives Indian stories a chance to belong to the world. And to succeed not as exports, but as global masterpieces in their own right.


Vicky Kaushal's ROARING Chhaava Monologue | Netflix India

To start making world-class English movies with global reach, Indian filmmakers must shift their mindset from entertainment for the masses to storytelling for the world. That means investing early in powerful screenwriting—with universal themes, complex characters, and emotionally resonant arcs—before casting, budgets, or marketing are even discussed. It means developing screenplays in English with cultural authenticity, rather than translating Hindi scripts into awkward global formats. Filmmakers must also embrace global cinematic grammar—subtlety, pacing, silence, and subtext—while collaborating with international talent, editors, and consultants who can shape the film for broader appeal. Most importantly, they must believe that our stories, told right, can inspire anyone, anywhere. The time for insular filmmaking is over. The era of globally rooted, emotionally intelligent Indian cinema in English has arrived. All it needs now is courage, craft, and a bold creative leap.



💡 The Disconnect: When the Industry Talks Down to Its Audience


Why does this chasm exist? Because too many industry stakeholders are stuck in a bubble—a feedback loop of self-congratulation, surrounded by “yes-men,” PR machinery, and a superficial understanding of what works. They still believe:

• Star = Story

• Loud = Engaging

• Spectacle = Success


The audience, meanwhile, is watching Oppenheimer and giving it 10/10—not because it’s “fun,” but because it respects their intelligence.


📚 Learnings for the Industry


So what must Indian filmmakers and studios now take seriously?


✅ Story is king, but structure is queen – Emotional arcs, genre mastery, and screenplay discipline are non-negotiable.

✅ Characters must be real – Write with empathy, not archetypes.

✅ Respect the audience’s time – Cut bloat. Get to the point.

✅ Acting is about truth, not swagger – Cast for talent, not clout.

✅ Sound design, cinematography, and editing – These aren’t add-ons. They’re part of the story.

✅ Make films for the future, not nostalgia – Be relevant. Be bold.

✅ Train your teams – Writers rooms, dramaturgs, story consultants, and development execs must become the norm.



🎯 Conclusion: The World Is Waiting—Will India Speak Up?


Indian cinema stands on the edge of its greatest leap yet—not into bigger VFX budgets, louder promotions, or more “star power”—but into global storytelling relevance. For far too long, our filmmakers have been crafting movies for the lowest common denominator while the highest potential of our storytelling remains untapped.


But now, the audience has evolved. India’s urban, English-speaking, globally aware middle class is growing by the millions. They’ve tasted masterful storytelling from across the globe—and they’re not going back. These are viewers who gave Oppenheimer a standing ovation and rolled their eyes at Brahmāstra. They crave cinema that challenges, moves, and inspires them—not an empty spectacle packaged in recycled formulas.


And the world is watching too.


The success of Gandhi, Slumdog Millionaire, and the rising acclaim for regional Indian gems proves the point: India’s stories have the power to move the world—but only if we dare to tell them with global clarity and universal truth. This doesn’t mean erasing our culture. It means elevating it to its most emotionally resonant, intellectually precise, and humanly profound form.


If we want the next great Indian film to travel across languages and borders, we must reimagine how we write, produce, and perform. English-language films with Indian soul. Craft-driven narratives shaped by fearless producers. Characters grounded in our history but built for the hearts of the world.


So here’s the final call:


💡 If you’re a writer—write for the world, not just for a weekend box office.

🎬 If you’re a director—serve the story, not your ego.

🎭 If you’re an actor—become the character, not the brand.

🛠 If you’re a producer—orchestrate with purpose, not profit alone.


And if you’re the Indian film industry—rise, reinvent, and reclaim the global stage you were always meant to own.


Because the time for small thinking is over.


The next wave of Indian cinema must be globally ambitious, artistically bold, and deeply rooted in emotional truth.


🌍 The world doesn’t need another blockbuster—it needs a breakthrough.


🎬 And it starts with you.


Let’s make it unforgettable.


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