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The Producer’s Greatest Risk Is Not Budget. It’s Story.
And the most important decision in filmmaking is which story gets made.
The future of Indian cinema will not be decided by how many films we make every year.
It will be decided by which films we choose to make.
It will be decided by the day producers begin to treat greenlighting not as a formality, not as a gamble, not as a star-driven decision, but as the most important creative and financial decision in the entire filmmaking process.

iJOT Consulting
Apr 312 min read


Gehraiyaan: A Story-First Perspective on Indian Cinema
Gehraiyaan (2022) appears to be a sordid tale rife with steamy sex scenes and scandalous bouts of cheating. The story on inter-generational trauma we never knew we needed. Gehraiyaan was the right story…but not told with enough emotional clarity for the audience to travel the journey with the protagonist.

iJOT Consulting
Mar 295 min read


Pathaan’s Storytelling Makeover: The Power of AI Integration
AI-driven tools not only enhance the storytelling process but also transform a film into a narrative that resonates with its audience.

iJOT Consulting
Sep 19, 202410 min read


Reimagining the Hindi Film Industry: A Blueprint for Revival
Revive Bollywood and transform it from a faltering industry into a beacon of cinematic excellence, with a bold and urgent approach.

iJOT Consulting
Aug 31, 20249 min read


Comparing "Forrest Gump" and "Laal Singh Chaddha"
"Forrest Gump," a beloved 1994 classic, & its Bollywood remake, "Laal Singh Chaddha." A comparative study between their storytelling craft.

iJOT Consulting
May 4, 20244 min read
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