
iJOT Story Consulting
Right stories. Told right. Together

⭐ Star-Driven Chain: A Hollow Assembly Line
At first glance, today’s blockbuster machine appears to be thriving—big stars, big budgets, big buzz. But peel back the spectacle, and a troubling truth emerges: the story has become an afterthought.
What once began with a script, a vision, a message—now starts with a marketable face and reverse-engineers its way toward something resembling a narrative. This is not filmmaking rooted in soul. This is manufacturing designed for maximum visibility and minimum risk.
Studios no longer ask: What story needs to be told?
They ask: Who can sell it?
And in that subtle shift, we’ve created an illusion of storytelling.
The result? A chain of decisions driven by brand, filtered through spectacle, wrapped in marketing—and only then passed to a director and writer to salvage what remains.
This is the Star-Driven Chain.
An assembly line of cinema where the craft gets lost in the noise and the audience is left with polish over purpose.
It looks like a cinema.
It plays like cinema.
But it doesn’t feel like cinema.
“We’ve built a film industry where marketing comes before meaning, and fame is mistaken for storytelling.”
— Anonymous Indian screenwriter
